SPRING SUMMER 2017

The new M Missoni Spring Summer 2017 advertising campaign reflects an upbeat and feminine girl with a unique and confident style.
Glitter glam, a super feminine and totally today appeal with a free upbeat spirit sweeping in influence from graphism to modern art to hippy-folk mood.
Behind the lens, british fashion photographer Mel Bles gave life to the models, Mckenna Hellam through improvised dance. Stand outs include Isabella Ridolfi as a strong, energetic young woman, inspired by music and movement. Art direction is by Jasmine Raznahan, styling by Vanessa Reid, while hair is styled by Gary Gill and makeup by Gemma Smith edhouse.