The new advertising images for Fall/Winter 2016-17, shot in the London Spring Studios, find inspiration in the collection’s mood, clearly referencing to a distinctly British Spirit, in both classic severity-elegance and equally typical fun, fresh and quirky modes.

Behind the lens, fashion photographer Mel Bles , gave life to the perfect archetype of a free, unconventional and spontaneous femininity.

The model Lea Holzfuss interprets the collection playing with four funny and impactful looks, showing the bright, upbeat, contemporary Dna of M Missoni.

Art direction is by Jasmine Raznahan, styling by Vanessa Reid, while the makeup is by Gemma Smith-Edhouse and the hairstyle by Tina Outen.