The M Missoni Spring Summer 2018 ad campaign, shot by Mel Bles and styled by Vanessa Reid is all about a contemporary mermaid, feminine and unconventional. The beautiful model Emm Arruda is shown in both single and double crops of the three ad campaign subjects. An exploration, both real and imaginary, a discovery of the enchantment, beauty and suggestion. Enjoy the unique and rare atmosphere in the new ad video!