All set to make a huge splash in Hong Kong!

Kaleidoscopic color meets chaotic urban bustle. Once again the summer season of a major world financial & fashion capital will come alive with the spirit of fresh fanciful style. Yesterday was the day, in fact, when some of the trams crisscrossing downtown Hong Kong have begun attracting attention thanks to the latest statement from M Missoni on the subject of patterns & prints.

After decorating a luxury New York line with its iconic multicolor zigzag, now a year later the brand is literally turning heads on Hong Kong streets with the Digital Batik design that marks the Summer 2014 collection.

Most of all, it's a way to celebrate the opening of the new M Missoni boutique at the classy upscale Lee Gardens One Mall in Causeway Bay. The inviting 100+ sqm store – which joins the one at Harbour City, Ocean Center, HK – both offers consumers a great shopping experience and confirms the brand's strong presence on the Asian market.

Meanwhile fashionistas living in or simply visiting Hong Kong can benefit from another fine opportunity. Thanks to an exclusive partnership between Jessica Magazine and M Missoni, by purchasing a copy of the mag they will automatically receive a complimentary Digital Batik Tote Bag. For a perfect match with the city buses!

Also, since early March M Missoni has added China's most popular web channel to its social network. So now through the official M Missoni Weibo account, followers on this side of the globe of the brand's fabulous fashion universe have prompt access to a continual flow of style tips and other cool info!

M Missoni Lee Gardens One is going to sell the Summer 2014 collection and it will improve the Far East distribution network, already present with two boutiques (Bejing, Macau)