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M Missoni always had a distinctive style and unique attitude towards fashion, by mixing new shapes, bright colors and a non conformist allure. One of the most iconic fabric that always represented M Missoni was (and still is!) Lurex, able to bring a sparkle and feminine appeal to every look.


Generally reserved for special occasions and nightlife attire, is also perfect to easily mix‘n match different styles, sneaking into the most classical and simple looks, so that it can also be worn in different ways during the day.


M Missoni dabbled with the trend by placing specks of Lurex into long dresses, as well as in tops or jumpsuits with rich and matte colors.


Even though Lurex makes a strong statement, you can pair it with anything! Any colors will blend well with this sparkling feature, so play it off combining accessories or fabrics in your own unique way. And now that Summer is about to start, it’s time to really shimmy in glitter.


With one word and many uses, the endless trend is Lurex.