FALL/WINTER 2016-17 COLLECTIONEXPLORE NOW
ADV Campaign for Fall/Winter 2016-17EXPLORE NOW
Style the bright & breezy way
As light as a softly fluttering feather, a gently caressing breeze, a refreshingly cool misty rain. As colorful as a warm cloudless sub-Saharan sunset, a magnificent African landscape, a gorgeous tribal boubou. As feminine as a venerable goddess, a sublime expression of body art, a fine piece of handmade jewelry.
These are the influences and inspirations behind the Summer 2014 M Missoni collection, capturing a mood where the natural wonders and ancestral traditions of the Dark Continent take a new twist thanks to the brand’s own special multicolor, multi-material cyber safari in pursuit of a funky modern spirit.
Faux raffia forms the leitmotif underpinning the collection. Whether mere accent or major structural element, it contributes to creating the sense of lightness, fluidity and natural grace intrinsic to the clothes. Summer dresses are smartly figure flattering, pants and jumpsuits alternate between loose fit leg and drawstring waist or skinny ankle cuff. Elegant blouses feature soft drapings, bubble skirts have lovely plissé panels or swing flounce effects.
Color makes an important statement naturally. Nuances become all the brighter as spring moves toward and into summer, while novel patterns and prints at once reference a digital pixel concept and maintain the collection’s unique and original ethno allure.
Now the new Spring-Summer 2014 collection is available online in European countries. Starting today, consumers in United Kingdom, Germany and France, as well as in Italy, can purchase via Internet the impressive array of items. All complete with valuable design specs, style tips and an online customer care service.
As for this season’s ultimate M Missoni must-have, it’s the deliciously colorful faux-raffia Summer Bag (currently on sale at M Missoni boutiques worldwide): a hazelnut-stitch shoulder bag with multicolor plexiglass chain strap.
So follow a bright & breezy path this summer, making the most of the many upbeat and fancy-free days ahead.