The "M Missoni is for Music" Event

Since M Missoni identifies itself with funny and exciting moods it was needful to be present inside the Summer 2013 NYC events program! The M Missoni Summer 2013 Music Party took place last night in NYC: a fete with the hottest ticket in town at Le Bain & Rooftop at The Standard, High Line. M Missoni-clad Jessica Hart, Atlanta de Cadenet Taylor and Hannah Bronfman helped to kick off the “M Missoni is for Music” partnership with Epic Records.

The celebration toasted summer with attendance from New York’s film, fashion, art and music scenes, in celebration of the “M Missoni is for Music” limited-run Mix CD curated with the hottest tracks of Summer 2013 by L.A. Reid, Chairman and CEO of Epic Records. Musical artists Paloma Faith, Avril Lavigne, Kat Dahlia, Nylo, and many more are featured on the CD. The CD served as an invitation for the exclusive event.

VIP guests included Katrina Bowden, Chloe Bridges, Nicky Hilton, and many more, all dressed in M Missoni ‘s colorful signature patterns and prints. Music was the focus of the event, with DJ sets by Harley Viera-Newtown and Chelsea Leyland, alongside a rocking live performance by the beautiful and illustrious emerging artist Smokey Jones as the sun set over the Hudson River.

The brand’s signature zig zags topped the party’s tables with markers for guests to create their own M Missoni art. Guests enjoyed summer bites, crepes, libations and spiked snow cones on the rooftop overlooking New York City.

Along with the Summer Kickoff, M Missoni launched a M Missoni zig zag “fish eye” print-wrapped Hamptons Luxury Liner bus on July 22nd, which will make its stops around NYC and the Hamptons through August 18th. The “M Missoni is for Music” Summer Mix CD will be given away sporadically to travelers.

On top M Missoni appeared at InStyle and DKNY’s “Super Saturday” event in support of the Ovarian Cancer Research Fund on Saturday, July 27th. Alongside 200 fashion designers and VIPs, M Missoni hosted a booth at the event at Nova’s Art Project in Water Mill, NY with 100% of proceeds donated. “M Missoni is for Music” Summer Mix CDs was the special gift-with-purchase.

One of the most amazing summer event of took place thanks also to all the M Missoni lovers and fan: discover the party and guests pics on M Missoni facebook fan page now!