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THE NEW IMAGE FOR SUMMER 2015


For all M Missoni lovers here's a preview look at the magnificent images shot on Gran Canaria: ideal location for telling the story of this collection inspired by the amazing visions and unique personal universe of Frida Kahlo, Mexico's all-time greatest woman painter and by the vibrant soul of her homeland

Conveying a feeling of levity, motion and joy, the images are full of energy and light – light tinged expressly with a rosy pink hue to underscore the surreal quality of Frida's visions.

The backdrop for the fabulously colorful M Missoni collection is the island's Cactus Garden. It's a setting that captures all the beauty of patterns, yarns and colors of a season where the famous Mexican Rose motif is clear protagonist, along with other signs & symbols of deep Latin American spirituality.

Lovely Swedish model Emmy Rappe blends in with the orange of the earth and the cacti in the park, so forming a unicum of color and sinuosity.

Behind the lens this season too, fashion photographer Mel Bles gave life to a fresh, surreal idea of femininity that reflects to perfection the brand's distinctive and chromatically rich soul. The stylist is Vanessa Reid, the art director Ben Kelway.

The images are also accompanied by a video that highlights the essence of the M Missoni collection for Spring Summer 2015 in a captivating interplay of surreal and dynamic images.

To discover the collection, click here.